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UBM, social media and Japan
Interesting to see this use of YouTube by UBM Asia Senior Vice President Chris Eve. It captures nicely the buzz of a new e-commerce event which opened today in Tokyo.
It seems increasingly clear that companies who can successfully combine their web offerings, social networks and face-to-face events can have a significant advantage over competitors who remain unconvinced about these things - a sizeable number based on straw polls at recent industry events we have attended.
Source:
http://bsgasia.blogspot.com/2010/02/ubm-social-media-and-japan.html
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