As it turns out, Cheerios may be good for your heart, but not so good for the world’s rainforests, communities and the climate. Cheerios, and other favorite General Mills cereals like Trix, Lucky Charms and Wheaties, contain palm oil-derived ingredients that are linked to the destruction of rainforests in Southeast Asia.

Call General Mills CEO Kendall Powell right now and tell him that you don’t want rainforest destruction in your breakfast cereal!

The Facts

• Over 100 General Mills products contain palm oil or palm oil derivatives
• Approximately 85 percent of palm oil is grown on industrial plantations that eradicate the homes and livelihoods of local people
• Palm oil plantations threaten highly endangered species like orangutans, Sumatran tigers and elephants
• Deforestation causes climate change by producing 15 percent of global greenhouse gas emissions
• General Mills markets its products primarily to parents and children, dragging them unknowingly into this chain of destruction

General Mills is leaving our children a legacy of destruction with every spoonful of Cheerios.

Please pick up the phone and tell CEO Ken Powell that you want him make a real commitment to source only socially and environmentally responsible palm oil.

Thank you so much for influencing one of America’s biggest household names to make the right decision when it comes to the last rainforests of the world.

For the forests,